Topic: Consultants

SEO Statistics All Small Business Owners Should Know

The search engine optimization stats below offer important insights into the state of search. Understanding this data can offer opportunities to improve your content marketing and SEO strategies to win those top rankings in the search results.

- 53.3% of all website traffic comes from organic search.
- 92.42% of keywords get ten monthly searches or fewer.
- Most top-ranking pages get ‘followed’ backlinks from new websites at a pace of +5%-14.5% per month.
- 54% of smartphone users search for business hours and 53% search for directions to a local store.
- The #1 result in Google’s organic search results has an average CTR of 31.7%.
- 71% of B2B marketers use content marketing to generate leads.

Potential clients have to trust the judgment of the SEO Consultancy as to how strong the competition is, what site optimization is required, and what opportunities exist.

The Importance Of Backlinks For Search Engine Optimization

Search engines use hundreds of different signals and factors to determine where a website should rank, and one of the biggest factors is the amount and quality of backlinks pointing to your pages. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs). By building high quality backlinks you’re ensuring your website sees traffic from external sources for the long term. Backlinks occur when one website links to another website. Also referred to as incoming or inbound links, backlinks make their connection through external websites. These links from outside domains point to pages on your own domain. The range of services of a  UK SEO Consultant includes both off-page and on-page SEO optimization.


Local SEO Targets Specific Localities

As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time. People are searching not just for businesses that are selling what they’re buying, but rather businesses nearby that offer the products or services they’re looking for. Local searchers usually have higher buying intent. It means that they search only after they make up their mind to buy something, and it dramatically increases the chances of conversions. Be 100% certain that you have the accurate name, address, phone number, hours and other data for each location. It is the experience of working as a SEO Expert UK that determines success.

International SEO - Be Found Globally

Just as you do your keyword research in your native language considering your target audience, what they search for, and how they're searching, you also need to do the same for each market. Similar words can have very different meanings in another language. If your store operates in different markets your prices may be different for different products. You wouldn't want a UK visitor to land on a store that is only in Euros as this may cause them to leave and not purchase. What's the conversion volume and trend coming from each of these international markets? The one thing that is universal across the globe is good content. An independent  has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy.

Google’s incredible growth, and the unprecedented rise of search in general, is testament to the practically ubiquitous appeal of online search, both to a constantly growing pool of internet users and as a marketing vehicle for businesses large and small. If a lot of people ignore the first result on Google, or even if they click it, but exit the tab right away because the information isn’t relevant or interesting, Google will most likely demote that result to a lower ranking. This is known as a ‘bounce rate’ and is a commonly debated SEO ranking factor.

One can uncover extra facts about SEO Consultants in this  Moz article.

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